Hospitality Consulting & Advisory

Hospitality consulting for concepts, operations, and execution.

Hardaway Hospitality helps hotel brands, restaurant groups, cruise and marine operators, private clubs, casino hospitality teams, and owners develop food-and-beverage experiences that are distinctive, practical, and built to perform.

  • 25+ years hospitality leadership
  • Property, portfolio & fleet experience
  • Strategy through launch support
Strategy Operations Development

What we do

Develop, activate, and optimize hospitality experiences.

The work is designed for organizations that need more than ideas. Hardaway Hospitality helps concepts, menus, operating models, training systems, and field execution work together.

Hotel breakfast and buffet program setup
Hotel F&B, breakfast, buffet, service-flow, and implementation work.
01

Develop

For teams creating, refreshing, or repositioning a concept.

  • Restaurant, bar, breakfast, and F&B concept strategy
  • Guest experience, positioning, and service model development
  • Menu, culinary, beverage, and pricing direction
  • Labor, operating model, and financial feasibility review
02

Activate

For brands and operators ready to move from deck to pilot, launch, or field rollout.

  • Pilot and beta-test planning
  • SOPs, implementation guides, and operational playbooks
  • FOH and BOH training programs
  • On-site launch support, tastings, and team readiness
03

Optimize

For operators dealing with sales, labor, consistency, guest satisfaction, or profitability challenges.

  • Operational assessments and property immersions
  • Menu performance, labor, and service-flow analysis
  • Training gaps, standards, and execution reviews
  • Performance-improvement recommendations and action plans

Why it works

Strategy grounded in operator reality.

Many hospitality initiatives fail between the idea and the opening shift. Hardaway Hospitality focuses on that gap: translating a concept into tools, standards, training, workflows, and decisions that property teams can actually use.

Brand-level thinking

Experience supporting concepts and programs intended for portfolio-wide use across multiple hotels, restaurants, or vessels.

Property-level execution

Field assessments, pilot launches, on-site training, recipe testing, implementation support, and post-launch refinement.

Owner/operator perspective

Firsthand experience with labor, food cost, cash flow, vendor management, staffing, marketing, guest satisfaction, and daily operating pressure.

25+Years across hotel F&B, culinary leadership, consulting, and ownership
54%Average restaurant revenue increase across participating hotel concept launch properties
20+Properties assessed for breakfast execution, standards, and enhancement opportunities
40+Locations supported through a multi-location restaurant refresh

Representative work

Selected engagements that show the range.

Some work is anonymized because it was completed through partner relationships or under confidentiality restrictions. The focus here is scope, scale, and the kind of problem solved.

Hotel breakfast

Brand-level breakfast modernization

Supported multi-phase breakfast strategy, field assessments, minimum viable program planning, buffet optimization, guest-flow guidance, staffing assumptions, signage, SOP cards, and owner/operator quick sheets for hotel-brand use.

Beverage concept detail with branded service barrels
Bar & beverage

Full-service lobby bar elevation

Developed and supported a lobby bar platform for major full-service hotel brands, including concept ideation, service narrative, food and beverage recipe development, testing, executive-chef training, and FOH/BOH implementation tools.

Restaurant refresh

40+ location hotel restaurant evolution

Modernized a multi-location hotel restaurant concept through culinary strategy, menu development, recipe testing and costing, collateral support, pricing strategy, service guidance, and rollout-ready documentation.

Cruise & marine

Fleetwide F&B and guest-experience modernization

Created restaurant outlet guides and supported future-state food, beverage, service, and entertainment improvements across cruise and marine hospitality environments, including SOPs, proof-of-concept support, and beta rollout recommendations.

Launch execution

Casino hospitality beverage program launch

Managed project coordination, training content, SOPs, cocktail experience narratives, menu copy, vendor coordination, glassware/OS&E details, staff training, and on-site launch support for a casino-hospitality beverage program.

Root25 Taphouse and Kitchen bar and sign

Named experience

Public, operator, and private-club credibility.

Root25 Taphouse & Kitchen

Project-managed the concept and branding portion of a $5.3 million public-space renovation, helping bring a new restaurant identity to life inside Hyatt Regency Denver Tech Center.

Satellite ATX Restaurant & Bar

Co-owner and managing partner experience across acquisition, concept and menu development, operations, marketing, vendor relationships, financial oversight, staffing, and wind-down decision-making.

Escondido Golf & Lake Club

Provided private-club food-and-beverage consulting focused on member satisfaction, dining experience, and operational improvement.

How projects move forward

A practical path from issue to action.

01

Clarify the opportunity. Define the business challenge, desired outcome, timeline, constraints, and stakeholders.

02

Assess the operation. Review guest experience, menu, labor, service flow, training, standards, economics, and field realities.

03

Build the tools. Create the concept, menu direction, SOPs, training, playbooks, pilot plan, and implementation roadmap.

04

Support execution. Help teams launch, test, measure, adjust, and sustain the program.

Ben Hardaway speaking during a hospitality concept launch event
Launch support, team communication, and property-level activation.
Ben Hardaway, Founder and Principal of Hardaway Hospitality
Ben Hardaway working in a professional teaching kitchen setting

Founder & Principal

Led by Ben Hardaway.

Ben Hardaway brings 25+ years of hospitality experience across hotel food and beverage, restaurant ownership, concept development, culinary leadership, operations, training, and brand-level consulting.

His work sits at the intersection of creativity and execution — helping hospitality teams turn ideas into restaurant, bar, and food-and-beverage programs that can be opened, operated, trained, measured, and sustained.

Before consulting, Ben held senior food-and-beverage leadership roles with Hyatt Hotels, overseeing complex hotel F&B operations, multi-outlet restaurant programs, banquet operations, large teams, renovations, openings, and performance improvement initiatives.

As both a consultant and owner/operator, Ben understands the real pressures behind every concept: labor, food cost, guest expectations, team development, marketing, cash flow, service consistency, and profitability.

Ben is open to project-based consulting, select fractional or interim leadership work, and conversations where his experience can create meaningful impact.

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Start with a conversation

Have a concept, performance challenge, or hospitality initiative that needs momentum?

Share the opportunity, timing, and desired outcome. Hardaway Hospitality can help clarify the path forward and determine whether the fit is right.

ben@hardawayhospitalityconsulting.com